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AI talk is everywhere in higher ed. And yeah, it can sound like one more complicated, overwhelming thing on your plate. But here’s the good news: AI doesn’t have to be intimidating.
In fact, it can actually make your life easier and your family engagement efforts stronger.
This year’s FAFSA is smoother but success depends on more than system updates. Collaboration and consistent communication are what help families feel confident, informed, and supported throughout one of higher education’s most stressful processes.
CampusESP Co-founder and CEO Dave Becker reflects on honoring Lathes Towns of Tarleton State—CampusESP’s first “Decade Club” member. Her decade of partnership embodies CampusESP’s mission to empower family engagement. Dave shares new data showing how parent involvement boosts student retention, enrollment, and satisfaction across higher education.
After shifting to hard deadlines, Coastal Carolina saw a 43% surge in applications—and rising family questions. Using CampusESP, they replaced inbox chaos with targeted, data-driven communication. The result: 10% higher first-year registration, 72% family email open rates, and stronger engagement from inquiry through orientation—all without adding staff.