This year’s FAFSA is smoother but success depends on more than system updates. Collaboration and consistent communication are what help families feel confident, informed, and supported throughout one of higher education’s most stressful processes.

Families don’t care what office sends the email. And they shouldn’t have to. Every outreach from a college should feel like one voice: clear, consistent, and focused on student success.

Louisiana State University, The University of Kansas, University of Minnesota Twin Cities, University of Wisconsin–Milwaukee, and Webster University piloted our newest feature. They saw big gains in parent engagement, while spending only 30 mins a month managing it!

FAU launched a new orientation reservation system for students and families in just 4 weeks and achieved a 21% increase in reservations within the first two weeks.

The summer before college is filled with questions for both students and their parents. That’s why the transition to college isn’t just about preparing students; it’s about equipping families with the information and support they need to guide them through it.

Last month, we welcomed hundreds of higher ed professionals to the 2025 CampusESP Summit. From campus collaborations to hyper-personalization with AI, these four takeaways show how institutions are turning ideas into action.

A small team doesn’t mean small impact. See how UM built a robust, personalized family engagement strategy for 11,000+ families using student workers, campus partnerships, and CampusESP’s AI features and content automation tools.

This year, over 32,000 families from 81 colleges told us exactly what they need to stay informed, connected, and confident about their student’s college experience. Spoiler: it’s not more Facebook Groups.

Let’s face it — AI is everywhere. You’ve probably heard “AI is here to stay” more times than you can count (maybe even in your sleep). But here’s the thing: when it comes to family engagement in higher ed, AI is a game-changer.

Planning Family Weekend? We know it’s not all smiles and selfies—behind the scenes, it’s a full-blown production! From getting the word out to managing check-ins and everything in between, pulling off a smooth Family Weekend takes serious hustle. Check out how CampusESP makes it easier to plan, promote, and actually enjoy one of your campus’s biggest events.

CampusESP’s annual exploratory study looks at the connection between family engagement and student retention. Our 2025 study looks at 11,442 first-time, first-year students that enrolled at ten universities in the Fall of 2023 and returned for the Fall 2024 term.

Each year we look across all the data to elevate the 5 trends in family engagement that you need to know to hone your strategy and hit your goals. Based on insights from more than 420 institutions and 15 million families, get the top takeaways to connect with families now.

When CampusESP released a generative AI content editor, UMBC slashed content creation time from one hour a day to just one hour per week – while also boosting clicks on content by 33%!

From AI-personalized content, to student enrollment report, to customer newsletters and MORE, check out the latest and greatest from CampusESP!

One of the easiest ways to create more family content is also one of the smartest — partnering with other departments across campus. Learn how the pros at UNC Wilmington and K State created content teams, and how CampusESP helps you manage your new content engine.

Time to recap the top resources, advancements, and moments in higher education family engagement. We cover how over 400 colleges and universities used CampusESP to engage millions of families in 2024 … and the RESULTS.

Learn how admissions and financial aid teams are navigating the delayed FAFSA release to keep students and families informed about changes and resources for timely completion.

Mental health continues to be a trending topic on campus and an area families need solid info on to support their students. The team at Georgia Tech takes us through their approach and programming.

UC cut wait times from over an hour to under 10 minutes with CampusESP's Event Check-In — earning them our ESP MVP for Q3 2024!

Last spring, 140 colleges and universities in the U.S. saw demonstrations on their campus. While mostly peaceful, each caused disruption and confusion for administrators, faculty, students... and the families miles away desperate to understand what was happening. University of Maryland, UNC Chapel Hill, and University of Oregon joined us to share their experiences updating families, and their learnings as they anticipate additional activity this fall.